Success story · Premium pet care
How The Doog Life multiplied its email sales ×5 in 2 years
- Sector
- Natural cosmetics for pets
- Stack
- Shopify + Klaviyo
- Market
- Spain
- With us since
- 2024
Email revenue
↑ ×5Email’s share of sales
×5
email revenue
55%
of the business’s sales
~40%
average open rate
The starting point
From growing on rented land to growing on their own
The Doog Life was already a brand on a strong growth trend. Alba, its founder, is an influencer and had built a strong community on social media, with her own products and very good numbers. They were not coming out of any disaster, quite the opposite.
Email, on the other hand, was a channel that existed but stayed minor. It was there, with the occasional send and no strategy behind it. Almost all their reach lived on social media, ground they did not fully control, while their most profitable channel and the only one that was truly theirs, email, was barely being worked.
What we did
It was not magic, it was method
Our job was not to fix something broken. It was to take a channel that was already doing well and take it to another level. Here is what we did differently from what they had:
- 01
We rebuilt every flow, we did not just tweak them.
We remade each automation from scratch (welcome, cart, post-purchase, win-back), deeper and better optimized, so they actually did the work instead of just being switched on.
- 02
We set a real cadence of at least 3 sends per week.
Without burning out the same people: each send with a different angle and segmentation, and always with the numbers in front of us to adjust on data, not on intuition.
- 03
We created a VIP channel that sells through email alone.
A list of their best customers we reach only by email, no ads or social, with special prices and conditions. During peak dates like Black Friday or their own promotional days, that segment has become the best sales days of the year.
- 04
We introduced personal letters.
A plain-text email format, close and honest, that the founder let us test by trusting us. Today it is, by far, the type of email that converts best in the entire account.
- 05
We improved lead capture.
We redesigned the pop-up with a micro-commitment strategy, so the list grows with people who buy, not with empty subscribers.
The proof
The shift
The before and the after
The impact
The results
In two years, email went from being an extra to becoming the brand’s sales engine.
×5
in email revenue
55%
of the business’s total revenue
~40%
sustained average open rate
“Before, every month depended on the ads working. Today email is more than half of what we sell and it keeps bringing in sales even when I am focused on the brand. We have gone from chasing every sale to having a channel that works for us.”
What if your brand were next?
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