Success story · Course launch
How Nicole Betancur got +15,000 leads and filled her first launch, using only her own content
- Type
- First info-product launch
- Stack
- Instagram + ManyChat + Brevo + WhatsApp
- Market
- Spanish-speaking
- Profile
- Creator / personal brand
Leads captured
+15,000+400
Students enrolled
First launch
+15,000
leads before the launch
+400
students in the first cohort
€0
on advertising
The challenge
A first launch has no safety net
Nicole Betancur is a creator, with a loyal community but no email channel to activate it. Diosa was her first info-product.
And a first launch comes down to a single shot: you have to build the list, warm it up and convert it in a very short window, with no history to lean on and no room for a second chance.
What we did
What she built with us
It was not about "sending a few launch emails". It was about building the entire machine, from capturing the first lead to the sale and the post-launch:
- 01
Automatic lead capture from her own content.
We connected her Instagram to ManyChat: when someone replied to her stories or posts, they automatically entered a flow that added them to the email database and placed them right inside the launch sequence. We also added capture from her WhatsApp group. All of it, with her own audience and without a single euro on ads.
- 02
A launch sequence with an escalating tension arc.
A flow that presses on the problem, guides the shift from problem to solution and builds the promise of change all the way to launch day, capped off with a live webinar.
- 03
Full support on launch day and after.
Launch execution, plus post-purchase flows and a specific sequence for those who did not buy during the window.
- 04
Personal letters to nurture the community.
Weekly campaigns in letter format: some pure value —reflections and content, with no sales pitch— and others sales-driven that build tension. The balance that keeps a community alive without burning it out.
The shift
The before and the after
The impact
The results
On her first launch, and starting with no email list:
+15,000
leads captured before opening
+400
students in the first cohort
€0
in ad spend
“I had a community, but no way to activate it on the day that really mattered. Trusting my first launch to email changed everything: I reached the opening with more than 15,000 people waiting for me and the first cohort filled up. With social alone I would never have gotten there.”
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