Free resource
Black Friday without burning your list
What to set up in October, what to send each day of November and to whom, with the 2026 dates. Leave your email and it lands in your inbox straight away.
Black Friday plan 2026 · 8 pages
Black Friday without burning your list
01
Four decisions in October
The ones that change the result most, before the rush starts
02
What gets done in October
The five flows, the segments and deliverability
03
November, day by day
Which email goes out each day, and to whom
And 4 more sections in the plan
What you get
What gets done in October
The five flows, the segments and deliverability, checked before November.
November, day by day
Which email goes out each day and who gets it, with the 2026 dates.
The margin maths
Before you pick a percentage, and three offers that don’t give it away.
The email three days before
Its structure and an example ready to adapt.
Made by the agency that runs email for stores like yours
+€1.1M
in attributed sales
+21,000
orders generated
~42%
average open rate
+13.5M
emails sent